Iain Cairns
Copywriter & BRAND Content Creator
HELPING YOU ENGAGE WITH YOUR CUSTOMERS
I’m Iain Cairns, a freelance copywriter based in London, UK. I have over 25 years of agency experience, creating award-winning work for leading brands.
I work with organisations of all sizes, in a wide range of B2B and B2C sectors – helping them to communicate more effectively with customers and stakeholders.
I write compelling content for marketing campaigns, advertising, websites, social media, videos, blogs, corporate literature, white papers, apps and more.
I help businesses drive content strategy, evolve brand messaging, define
Let’s talk about how I can help your organisation.
You want to connect more closely with customers.
You need clearer brand messaging and content.
I can help you make it happen.
Put my content and copywriting services to work for you
Content marketing
Campaign content strategy
Email campaigns
Landing pages
Direct mail
Remarketing
Lead generation / nurture
Marketing automation content
Inbound marketing content
Brand content
Brand strategy
Rebranding
Brand
Messaging frameworks
Tone of voice
Style guides
Vision / mission statements
Social content
Organic posts
Paid posts / ads
Social graphics
Infographics
Personalised social content
Web content
Web content creation
Website structure plans
Web content audit
Content management / CMS
Website
User journey / UX / CX
SEO
Editorial content
Blogs
Articles
Customer updates
Advertising content
Digital banner ads
AdWords text ads
Social
Video / TV / radio ads
Print
Digital content
App content / UX
Mobile content
Digital tools / assessments
Video / explainer /animations
Podcasts / vlogging
Business content
Product descriptions
Service descriptions
Brochures
Sales literature
Case studies
Guides
Ebooks
White papers / reports
Sector specialist content
Technology
Financial
Industry
Startups
Enterprise
Professional services
B2B / business services
B2C / retail
Non-profit / charity
Public sector
Drive stronger brand engagement.
Build closer customer relationships.
Sustain more profitable marketing conversations.
Brands that I’ve helped connect with customers
Technology brands
Google • Dell • EMC • VMware • CSC • ON24 • AppDynamics • Sage • Equinix • Gemalto • SolidWorks • 3 Mobile • INRIX • Linux Professional Institute
Financial and professional services brands
London Stock Exchange • Standard Life • KPMG • Dun & Bradstreet • Hiscox Insurance • Direct Line • Royal Bank of Scotland / RBS • M&G Investments • GE Consumer Finance • Mastercard • Euroclear
Manufacturing and industry brands
BP • Mitsubishi • Chevrolet / GM • Tata • Aker Solutions • Frazer-Nash 3D Printing • Wimpey Homes • Telewest • National Power • Marconi • NEC
Consumer / B2C and retail brands
Nectar • Westfield • Swatch • Monopole • Brent Cross • Toys ‘R’ Us • Iceland • Dixons • Mastercare • Bibendum Wines
Business services and media brands
Financial Times / FT.com • Time Out • ITN • DHL • UPS • Design Council • National Physical Laboratory • Carbon Credentials • Granada Food Services • EMAP • UK Foreign Office • Living TV • BBC Events
HOW CAN I HELP YOU?
Contact me to discuss your requirement on +44 7941 215148 or email iain@cairnscopywriting.com